Advertise Your Escort Brand Accurately

06.08.14

Remember that your escort brand is essential in this industry with its massive competition. There might have been a time when companions had certain “territories” and each one knew about the other, but in the globalized world we live in today, where people come and go and travel constantly, established “territories” lose their meaning. Escorts no longer have their own areas, where their clients live or work; instead, they have a target clientele that can live just about anywhere. What sets your clients apart from others is no longer the spaces they interact within, but rather their type. 

 

The quickest way to reach these clients is by advertising yourself as much as possible. However, getting to your target audience requires you to be smart in this area as well, the same way you were with arranging your in-call décor or setting up your companion brand. You can’t just tell the world you’re an escort. So are a million others. Instead, ask yourself: What sets me apart from the rest? What new, specific or unusual services do I bring to the table? What can I offer that others can’t or won’t?

 

You have to remember that when a client reads your ad, there is a big chance that he will also read others. So, what will make him stop, read yours twice and give you a call? Well, sending out the right message could. Where should you start?

 

First of all, having an ideal type of client doesn’t necessarily mean you shouldn’t advertise to the widest possible market. Don’t avoid using general words such as playful, erotic, sexy, sensual etc. Just remember to advertise only what you can deliver and to use your ads to project the same image that your photos suggest.

 

If you’re the sweet girl-next-door, you should look for the casual, fun encounter. Be approachable, positive and non-intimidating in your ad so as to attract the laid-back type of client, who is just looking to relax and have a little fun. If, however, you are looking to attract businessmen, add a little pomp to your text style to show that you are an elite escort and that they will be getting the best. You could still play the ephemeral innocent card this way, but opt for a more geisha-like mystique style. Going for the alternative scene on the other hand? Make sure your tattooed, pierced and dyed image goes well with your ad and description. Use your scene’s lingo, but don’t skimp on the grammar! You can follow Vivien's lead (pictured). She advertises a mischievous carnival of passion. Remember it’s all about building your image and your brand. Study the competition and remember that you are building unique ads. Never ever use any material as a template. Build your business right! 

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